WHO WE ARE
FRANCISCO MOTA FERREIRA
After getting his degree in International Relations, Francisco started his career as a journalist in 1996 writing in several newspapers and magazines about politics, economics and sports.
In 2004 he was invited to join the Portuguese Government as Spokesperson and Press Officer for the Deputy Prime Minister. Francisco worked in the public sector for several years – Lisbon and Cascais Mayors Office - having returned to the private sector in 2010 to work on Internal Communication with Deloitte.
Between 2004 and 2010 he got a Postgraduate diploma in Communication and Political Marketing (2006-2007) .
In 2012 he joined CV&A (PR firm) to work, as Senior Manager, with Institutional, Political and Sports clients, such as:
•Sport: UEFA, Sporting Club of Portugal (football club), Portuguese FA (FPF),
•Political: PSD (Social Democratic Party - Portuguese); PS (Socialist Party - Portuguese); ANMP; PAIGC (Guinea Bissau); Portuguese Presidential Elections (2015/2016);
•Institutional: Universidade Católica; União das Misericórdias Portuguesas; Oeiras and Coimbra City Council;
With a strong expertise in political campaigns (Portugal and abroad), Institutional Relations, Sports and Governmental clients, Francisco formed in 2016 his own company, SWORD – PR & Corporate Diplomacy.
Values and Mission
VALUES AND MISSION
AT SWORD our culture is based on our values.
AT SWORD we operate in different markets stablishing solid and true relationships with our clients, partners and stakeholders.
AT SWORD we are driven towards excellence. In our relationships we are committed to bring our expertise to provide excellence to our clients.
AT SWORD we are always looking for the best methods. We are open to try different approaches, learning from the environment we are involved in, respecting the culture of our clients and their business practices.
AT SWORD we use our skills in PR & Corporate Diplomacy to ensure the clients demands are met.
AT SWORD we are committed to establishing long term relationships with our clients, partners and other stakeholders. We believe that long term relationships are a vital key to all parties involved, in a way that can add value to business.
CODE OF ETHICS AND BUSINESS CONDUCT
AT SWORD we value ethics , honor, trust and truth. With these four pillars as our guidelines, we operate in the global market, committed to excellence in the services provided.
AT SWORD we believe in fair dealing and we operate under the best business practices to give our clients and partners the excellence of our experience.
AT SWORD we respect and value the law of the country we work in, and naturally, the laws of the countries our clients operate in.
AT SWORD we support the freedom of information of the Media, on the internet and in social media and we apply the same principles and ethics in our practice and digital world, and with our client base.
AT SWORD we respect the confidentially of our clients and partners. We also protect confidential, privileged and sensitive information relating to our clients business activities.
AT SWORD we provide clients and partners with independent counseling to act in their best interests.
AT SWORD we extend our principles to our workers, suppliers, or any third parties we may be engaged with.