WHAT WE DO

INTRODUCTION

The Media industry is going through a new revolution. Newspapers and Magazines, Radios and TV Channels are exploring new ways to deliver their message. Internet and blogs were the first revolution in this industry. The Media managed to adapt to the new challenges and incorporated both. By doing so, they discovered an all new area of business.

And again, Media is experiencing a new revolution. Social media puts everyone in touch and more vigilant. Public engagement leads people and companies to pull out information from a variety of sources, experts and networks.

We envisage our clients future requirements will need to meet these new challenges.

The consumers have become more demanding. They challenge us to reach perfection, demand exclusive information and expect an empowered role with the brands and the communities they interact with. All this applies to different industries, public and private sector, governments and NGOs.

Aware of all these challenges, at SWORD we use both PR and Corporate Diplomacy to reach our clients demands. Bellow we invite you to read how we do it.

Public Relations

AT SWORD we recognize the need for success within the context of a client competitive environment. We are able to provide full PR and Communication services to meet our clients expectations and needs.

AT SWORD we consider that well-crafted strategic communications are essential tools that create trust and preserve, protect and boost business value. We believe in close partnership with corporate clients to engage employees, deepen customer relationships, attract investors and align government and public interests.

AT SWORD we have the skill and the expertise to provide global and local perspectives, wherever you operate or want to expand your business.

AT SWORD we do Public Relations but go further, we also deliver Public Affairs, in order to create, between the client and us, the perfect synergy on Public Engagement that will help our client and their stakeholders.

AT SWORD we believe in mutual trust. This allows us to create a platform where we can fully assist the client to reach their goal, spread their message and shape public opinion.

AT SWORD we still pay respect to the “Five W´s and one H” (Who, What, Where, When, Why, How) that are the formula of getting the complete story. But we don’t forget the importance of storytelling to get Media attention and we provide the tools and the means to publicize our client products to a XXI Century demanding public. With Words, and of course, also with videos, podcasts, web presentations, etc.

Corporate Diplomacy

AT SWORD we take very serious the importance of Corporate Diplomacy. We are specialized in helping our clients and external stakeholders meet those demands.

AT SWORD we understand that Corporate Diplomacy can only work at a senior level. We have the capacity to build and maintain relationships with external stakeholders and deliver on the greatest needs or the greatest objectives of those stakeholders in a way that delivers shareholder value.

AT SWORD we assist our clients in advancing the corporate interest by negotiating and creating alliances with key external players, including governments, analysts, the media and non-governmental organizations (NGOs).

AT SWORD we realize the value of having a diplomatic mind-set in the organization and with our clients. We believe that helps shape the external environment.

AT SWORD we use a combination of growth, globalization, and an increasing realization to help our clients play an active role in influencing governmental rule making and in shaping public perceptions.

AT SWORD we appreciate and value the importance of a effective network and the skills to develop it. We already have a network of stakeholders worldwide, helping us to fully understand the reality of this globalized world we live and work in.

Corporate Diplomacy - Analysis and Report

HOW WE DO IT: ANALYSIS AND REPORT

AT SWORD we work to meet our clients demands. If you are a person, company or a Government who needs a deep analysis on the country you want to invest in, we can give you a full report on this matter to help you with your decisions.

AT SWORD our reports cover not only the political, economical, geographical and security situation on the country you want to know more about, but we also give a full identification on who are the stakeholders, what are your risks and opportunities, your threats and the players in the field. We identify the players both in the Government and the civil society and can provide swot analysis on your request. We use the skills of competitive intelligence to help you identify your opponents at a local or regional level.

AT SWORD we help you to make the right decision for you. And if our reports meet your hopes and expectations, we can provide you further assistance and information for you to establish your business in the country you have decided to invest in.

AT SWORD, thanks to our global network, we are able to provide full service on your demands worldwide, in order for you to have a successful business plan for your investment.

AT SWORD we are always looking for partnerships that can add value to our firm and our clients. So, if you think you can take part in this project and make it grow, feel free to talk to us

SWORD. Say the WORD!